As marketers continually look for newer and more creative ways to sell their products, consumers are looking for advertisements that are more appealing (and products that actually do what they are supposed to do). This median is what the company, Unicast, seems to be attempting to reach with their new HD3D Ad Suite. The basic premise for this new Ad Suite is taking new HD and 3D technology and incorporating them into a 2D flash environment. What Unicast is striving for is the visually appealing effects we see in movies and games, extended into the online marketing realm.

The Ad Suite is comprised of the 3D Video Cube, 3D Product Configurators, and 3D Advergames to name a few. These products are aimed at enhancing visual experience for online advertising pretty similar to the way HD has enhanced television. As a result, an intriguing advertising scheme is being developed.

How many times have you seen an ad, but have not truly “seen” the ad. We see banners and ads on every website we visit. It has gotten to the point where I may see an ad, but I never click just because I know it will be the same ol’ same ol’. Unicasts’ Ad Suite has been developed to combat that lackadaisical attitude, as stated by Jason McKay, Vice-President of Unicast: “3D is a very rich and engaging element that can be integrated into any ad format to create an extraordinary experience for users.” Marketers are trying to capture the viewers attention to lure them to their product, much how like a bug flies towards a light.

I’m actually interested in seeing just what a 3D ad looks like. So the next time I’m surfing the web I will be looking for these interactive HD3D advertisements and might actually just click on one to see how they work. Looks like the marketing scheme is working already.

Via [HDTV Magazine]